The immense popularity of mobile web brought a number of changes in 2012. The need of having a mobile-friendly website design was realized by most of the web design industry across the world. It is because of this trend that several new trends came into prominence, such as responsive web design, web applications, dedicated mobile websites, single page designs, finger-friendly designs and more. The core objective of all these trends was simple – making a website perform flawlessly across all platforms, irrespective of the device being used.
Upon realizing these trends, the industry witnessed the introduction of new tools and techniques that helped them incorporate these trends. HTML5 and CSS3 are two of the most talked about and used tools in 2012, and a lot is expected from these techniques in this new year.
With mobile web browsing expected to surpass desktop web browsing in 2013, here are some tips that you need to integrate in your web design to stay ahead in the league –
1. Create app-like website design – Industry experts believe that by the end of 2013, the number of smartphone users and tablet users would beat the desktop users. This means that mobile devices will become a dominating source of website traffic, and so it will be necessary to ensure superior user experience on these devices. An app-like web design can make this possible. Mobile apps are meant to be more enjoyable and easy to use. By integrating its principles in a website design you are bound to keep your audience happy and satisfied.
2. Avoid visual complexity – In 2013, more focus would be on removing the visual clutter from the website that is mostly responsible for diverting the attention of the users and manipulating their actions on the site. Gone are the times when for the sake of SEO success, user experience was sacrificed. Now, even the search engines give greater preference to websites that are user-centric. Thus, designers need to eliminate the complexity in design by minimizing the content, images and other visual factors on the web pages so that users are not left feeling shocked or started. You must ensure that you keep the web design simple and offer value to your visitors.
3. Encourage social sharing – The power of social networks such as Facebook and Twitter is undeniable. These platforms are very responsible in influencing the buying behavior of your target audience. When you integrate social sharing with your web design, you give your customers the opportunity to tell the world that they like your work and offerings. This is a great way to promote your business and services on these immensely popular social platforms.
Thus, by incorporating these tips in your next web design project, you have greater chances of connecting with smartphone-dependent target audience as well as the good old desktop users.